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Facebook is an excellent tool for publishers and bloggers, but it’s also a hotbed of rumor, hearsay and controversy over what you allegedly can or cannot do. There are solutions if you keep the mindset of engaging your community rather than only looking at it as a tool for monetization or traffic generation.
For those answers, you go to the source. In April, Adam Mosseri, VP of Product Management for News Feed for Facebook, presented a video on how Facebook News Feed works and provided tips for publishers. I’ll share with you his advice, along with my own experience.
How News Feed Works
Because we are all so pressed for time, Facebook sees their mission as helping users connect with the information that is most relevant to them. How do they determine what’s important to users? The process starts when a user opens up Facebook rather than when you post an update, making Facebook truly driven by users.
The most important guiding tool in Facebook’s research is determining who users friend and who they follow to determine priorities per user. To do this, they create a “relevancy score” for each story based on: